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E-Learning = Electude

Electude’s e-learning leads the world with solutions for light vehicles, heavy vehicles and systems technologies. It’s the brainchild of two automotive entrepreneurs who, while still at university, recognized that today’s technical students are visual and kinesthetic learners, more suited to using their hands and eyes than to reading textbooks.

Headquartered in the Netherlands with offices worldwide, Electude continues to introduce new curricula with the power to help students reach their potential.

It all started with two students in a workshop

In 1990, John Vlaar and Koen Berends were still at university. When educators complained about the declining quality of automotive technology students and trainees, these two young entrepreneurs saw it differently.

They realized that the problem lay not with the quality of student, but with outdated teaching methods and materials. John and Koen began looking at technical education in a totally new way. Why, they wondered, would we teach hands-on learners the same way we teach students of history or literature? Technical students don’t want to read textbooks or sit around watching videos. They learn by doing.

Electude was born.

The company quickly grew into one of the Netherlands’ leading automotive training institutes. Eventually, Electude turned away from training and shifted their focus entirely to developing e-learning materials, strengthened by a rapid and ongoing culture of change. The firsts kept coming.

Today, Electude produces the world’s leading automotive e-learning solutions. Their platform uses gaming technology to teach technical students in the ways they learn best, while providing instructors with unique, time-saving tools and detailed group and individual analytics. Electude solutions are available in dozens of languages and over 70 countries. The company has offices worldwide, with international headquarters in the Netherlands.

Technical education will never be the same again. And it all started with two students and a workshop.

1990: Electude is founded by Koen Berends and John Vlaar
1994: Hans van der Riet joins as the lead technologist
1999: Inspired by gaming technology, Electude starts building an e-learning solution
2007: Electude launches a revolutionary Learning Management System (LMS) and virtual simulator
2008: Peter Nientker’s investment group takes a stake in the company
2010: Electude USA LLC is opened
2010: Electude establishes product partnership HaynesPro
2014: Automotive Essentials, the automotive core curriculum solution, is completed
2015: Electric Drive topic is added
2016: Classroom, a complete solution for today’s automotive students and instructors, is launched in the Netherlands
2018: Electude establishes product partnerships with ConsuLab, CCAR and MotoLogic
2018: Electude China WOFE is opened
2018: Electude Colombia SAS is opened
2019: Electude establishes product partnership Haynes AllAccess
2019: Classroom is launched in the United States
2020: The Heavy Vehicle Systems curriculum is launched
2020: Electude establishes product partnership Career TEAM
2020: COVID-19 safety modules are added
2022: Pei Lin Wong joins the management team, tasked with the financial portfolio
2022: Official Gold sponsor for WorldSkills the finals Special Edition, Dresden (Germany)