Electude Brand Guidelines

Electude Logo

This is our primary logo. We prefer to use the colour combination below for brand recognition.

Click the button to download all logo formats

Logo Colour Combinations

Brandmark

In cases where we cannot use the regular logo, we have a brandmark version. It can be used for social media, an app icon or as a favicon on the website.

! Keep in mind

Always use the logo as shown above. Below are examples of WRONG usage.

Payoff

This is our payoff. We prefer to use the orange colour for brand recognition.

Brand Colour Palette

This palette is only used for brand purposes. Think of marketing materials, interior design elements, event materials, text, books and catalogues.

Typography

The Electude brand identity uses Inter Tight as its primary typeface.

Inter Tight is a modern, geometric sans-serif typeface. It’s a variable, open-source font with clean, rounded letterforms, offering versatility for digital and print use. Its minimalist design ensures readability, making it ideal for branding, web design, and editorial projects.

All logos, trademarks, service marks, trade names, brand features, and other branding materials (collectively, the “Brand Assets”) are the exclusive property of Electude and are protected by applicable copyright, trademark, and other intellectual property laws.

The Brand Assets may not be used, reproduced, modified, distributed, displayed, or otherwise exploited in any manner without the prior written consent of Electude. Any authorised use must comply strictly with the applicable brand guidelines and may not imply endorsement, sponsorship, or affiliation without explicit approval.

Unauthorised use of the Brand Assets may result in legal action and claims for damages.

For permission requests or questions regarding the use of Brand Assets, please contact branding@electude.com.