14 April 2025, Nuenen, the Netherlands — As we celebrate a major milestone, Electude’s 35th birthday, we are rolling out a completely new brand identity that reflects who we are today and where we are heading next. It is cleaned up, simpler, friendlier and built around the students and teachers that Electude serves.
What started with a small group of technical educators has grown into a global success that changes how technical students learn. Electude’s new brand identity matches the innovative, hands-on spirit at the heart of its mission: making learning complex technology accessible and engaging, and empowering educators. Teach less, inspire more.
“The rebrand is about aligning how we think and work, as well as supporting the students and teachers who trust us every day,” says Jan Willem Wijker, Brand Manager at Electude. “It is not just about a new look, but about how we appear to the world today in all expressions.”
Simple. Personal. Real.
The new identity is clean, clear, and meaningful. It features a fresh and friendly logo, vibrant visuals, and a tone of voice that speaks directly to students and instructors, like a friendly coach. It reflects Electude’s core values: compassion and meticulousness, because these are at the foundation of everything we do. The way we’ve helped technical students all over the world unlock the complexity of automotive technology and understand it, it is captured in our guiding principle: See it. Try it. Get it.
What’s New:
Over the coming period, you’ll notice a new visual vibe across our platforms:
- A streamlined logo that’s modern, playful, and friendly.
- A fresh color palette that reflects energy, clarity, and technical excellence.
- Photography and visuals that highlight real students, real instructors, and real learning moments.
- Content that sounds like a coach, not a textbook: straight and friendly talking, inspiring, and focused on making learning click.
- A redesigned Electude website, with a cleaner layout, simplified navigation, and a user experience built around how you learn, teach, and explore.
Same Mission. Bigger Impact.
Electude continues to lead the way in interactive, simulation-based learning for the automotive industry. Whether in a classroom, a workshop, or at home, students learn by doing, and that’s what drives deeper understanding. Because when students can see it, they want to try it. And when they try it, they start to get it. That’s the magic. And that’s what drives everything we do.
About Electude
Electude is the innovation leader in automotive technology education. With learning solutions in light vehicles, heavy vehicles, electric vehicles and training aids, it offers a highly adaptable platform that performs equally well in the classroom, the workshop, or at home.
Since its founding, Electude has empowered more than 100,000 teachers and over 1 million students across 4,000+ schools worldwide. Today, Electude’s learning solutions are used in more than 70 countries and are available in over 45 languages.
