Electude hires a new Marketing Communications Director
January 11, 2022 | Waltham, Massachusetts
Electude is excited to welcome Kyla Astley as their new International Marketing Communications Director. Kyla focuses on the experiences that have brought clients to where they are today, in order to craft targeted and highly empathetic marketing materials with an authentic voice. Her goal is to ensure that the Electude brand reflects their diverse, international client base – and is supported by her 20 years of experience as a marketer for Architecture, Marketing, and Design firms.
Kyla has worked as a marketer for international architecture and design firm Perkins and Will, and most recently for the marketing and design firm Neoscape, Inc., applying her curiosity and insight to elevate marketing and sales performance. She is a member of the Society for Marketing Professional Services (SMPS) and also serves as a council member for Design Museum Everywhere. She holds a degree in English and Creative Writing from Suffolk University.
Electude is the global innovation leader in automotive technology education. For decades, Electude has prepared over 500,000 students for career success through interactive and engaging learning experiences. Built upon 30 years of research and expertise, Electude has revolutionised the automotive education industry by leveraging hand-ons gaming technologies. These teaching solutions empower vocational students to learn effectively and give instructors custom time-saving tools. To this day, Electude is driven by its founders’ vision that with the right tools, anyone can achieve their full potential. Electude solutions are available in 35 languages in over 70 countries and are trusted by over 50,000 instructors worldwide. Visit www.electude.com for more information.