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Management Team

PETER NIENTKER

CHAIRMAN

Peter is a hands-on investor and shareholder of Electude. After his MBA at INSEAD, Peter worked for McKinsey and managed a major turn-around as CEO of Stork-MEC, an industrial company with 1200 employees. He switched to Media, did global M&A for Elsevier Science and became a board member of Royal Wegener, a large Dutch publisher. In 2004 Peter did his first buy-out and currently co-owns several media and software companies.

JOHN VLAAR

CHIEF VISION OFFICER

John  is one of the two founders of Electude. John studied both Electrical Engineering and Didactics. He founded Electude with his university friend, Koen Berends. An avid pilot, John was one of the first people to see the potential of automotive e-learning in a gaming-like environment similar to flight simulators. A frequent speaker at major industry events, John is widely seen as leading visionary in automotive education

KOEN BERENDS

CHIEF DEVELOPMENT OFFICER

Koen is the other of the two founders of Electude. He studied Electrical Engineering, where he specialized in automotive electronics and the impact of electronics on the automotive technician profession. He is one of the main Dutch thought leaders on the training and testing of automotive mechanics. Within Electude, Koen is responsible for the didactical method and content of Electude and manages the development process.

HANS VAN DER RIET

CHIEF TECHNOLOGY OFFICER

Hans joined Electude in 1994 and developed the company's first simulation based e-learning platform. Subsequently he became the software architect of Electude's automotive data products. He has been instrumental in transforming the e-learning technology to a fully web based SaaS model. Hans graduated with a MSc from the Delft University of Technology after studying Industrial Design Engineering and Applied Mathematics, specializing in user interface design and 3D graphics.

THOMAS SNYDER

CHIEF COMMERCIAL OFFICER

The former CCO of Royal Swets & Zeitlinger, Thomas joined Electude in 2009 as CCO. His experience includes being Director of the Business Unit E-Media for European Directories and as European Vice President at Priority Telecom. Earlier in his career, he worked for VNU where he founded Tutch, the mobile portal. Thomas earned his BA from the Claremont Colleges in California and his MBA from the Solvay Business School in Brussels. He is the President of Electude USA and also manages the international sales & marketing activities and country organizations as CCO.

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