Meet our Management Team
Peter Nientker – Chairman
Peter is a hands-on investor and shareholder of Electude. After his MBA at INSEAD, he worked for McKinsey and managed a major turn-around as CEO of Stork-MEC, an industrial company with 1200 employees. He then switched to Media, did global M&A for Elsevier Science and became a board member of Royal Wegener, a large Dutch publisher. In 2004, Peter executed his first buy-out. He currently co-owns several media and software companies.
John Vlaar – Chief Vision Officer
John is one of the two founders of Electude. He studied both Electrical Engineering and Didactics and founded Electude with his university friend, Koen Berends. An avid pilot, John was one of the first people to see the potential of automotive e-learning in a gaming-like environment, similar to flight simulators. A frequent speaker at major industry events, John is widely seen as the leading visionary in automotive education.
Koen Berends – Chief Development Officer
Koen is the co-founder of Electude. He studied Electrical Engineering, specializing in automotive electronics and the impact of electronics on automotive technicians. He is a leading Dutch thought leader on the training and testing of automotive mechanics. Within Electude, Koen manages the development process and didactic content.
Hans van der Riet – Chief Technology Officer
Hans developed the company’s first simulation based e-learning platform and is the architect of Electude’s automotive data products. He has been instrumental in transforming e-learning technology to a completely web-based SaaS model. Hans graduated with a Master of Science from the Delft University of Technology, studying Industrial Design Engineering, Applied Mathematics, user interface design, and 3D graphics.
Thomas Snyder – Chief Commercial Officer
Thomas is the former CCO of Royal Swets & Zeitlinger, where he also served as Director of Business Unit E-Media/European Directories. He also served as European Vice President at Priority Telecom and is the creator of VNU’s mobile portal, Tutch. Thomas earned his BA from the Claremont Colleges in California and his MBA from the Solvay Business School in Brussels. In addition to his duties as President of Electude USA, Thomas is the CCO, managing international sales, marketing activities and the country organizations.