E-Learning = Electude
Electude’s e-learning leads the world with solutions for light vehicles, heavy vehicles and systems technologies. It’s the brainchild of two automotive entrepreneurs who, while still at university, recognized that today’s technical students are visual and kinesthetic learners, more suited to using their hands and eyes than to reading textbooks.
Headquartered in the Netherlands with offices worldwide, Electude continues to introduce new curricula with the power to help students reach their potential.
It all started with two students in a workshop
In 1990, John Vlaar and Koen Berends were still at university. When educators complained about the declining quality of automotive technology students and trainees, these two young entrepreneurs saw it differently.
They realized that the problem lay not with the quality of students, but with the outdated teaching methods and materials. John and Koen began looking at technical education in a totally new way. Why, they wondered, would we teach hands-on learners the same way we teach students of history or literature? Technical students don’t want to read textbooks or sit around watching videos. They learn by doing.
Electude was born.
The company quickly grew into one of the Netherlands’ leading automotive training institutes. Eventually, Electude turned away from training and shifted their focus entirely to developing e-learning materials, strengthened by a rapid and ongoing culture of change. The firsts kept coming.
Today, Electude produces the world’s leading automotive e-learning solutions. Their platform uses gaming technology to teach technical students in the ways they learn best, while providing instructors with unique, time-saving tools and detailed group and individual analytics. Electude solutions are available in dozens of languages and over 70 countries. The company has offices worldwide, with international headquarters in the Netherlands.
Technical education will never be the same again. And it all started with two students and a workshop.
- 1990: Electude is founded by Koen Berends and John Vlaar
- 1994: Hans van der Riet joins as the lead technologist
- 1999: Inspired by gaming technology, Electude starts building an e-learning solution
- 2007: Electude launches a revolutionary Learning Management System (LMS) and virtual simulator
- 2008: Peter Nientker’s investment group takes a stake in the company
- 2010: Electude USA LLC is opened
- 2010: Electude establishes product partnership HaynesPro
- 2014: Automotive Essentials, the automotive core curriculum solution, is completed
- 2015: Electric Drive topic is added
- 2016: Classroom, a complete solution for today’s automotive students and instructors, is launched in the Netherlands
- 2018: Electude establishes product partnerships with ConsuLab, CCAR and MotoLogic
- 2018: Electude China WOFE is opened
- 2018: Electude Colombia SAS is opened
- 2019: Electude establishes product partnership Haynes AllAccess
- 2019: Classroom is launched in the United States
- 2020: The Heavy Vehicle Systems curriculum is launched
- 2020: Electude establishes product partnership Career TEAM
- 2020: COVID-19 safety modules are added
- 2022: Pei Lin Wong joins the management team, tasked with the financial portfolio
- 2022: Official Gold sponsor for WorldSkills the finals Special Edition, Dresden (Germany)
Peter Nientker – Chairman
Koen Berends – Chief Development Officer
Hans van der Riet – Chief Technology Officer
Pei Lin Wong – Chief Financial Officer
Deborah Jessop – Chief Executive and Operations Officer
Director of Sales North America
“Electude’s ability to help students understand key concepts by providing an engaging learning experience, all while giving instructors real-time insights into student progress is the biggest inspiration of all.”
Business Development Manager – West
“I come from a rugby-playing culture where the values are teamwork, respect, enjoyment, discipline, and sportsmanship. I am inspired that these values are also intrinsic to our Electude team.”
Business Development Manager – Southeast
“I am inspired by the innovative technology Electude offers, which is centered around training future automotive technicians. I take joy in spreading the word.”
Senior Business Development Manager – Central
“Electude’s mission to revolutionize how students learn is inspiring to me. We have developed awesome technology that is continually evolving and improving to ensure student engagement and persistence are at the forefront.”
Business Development Manager – Northeast
“I am inspired by the instructors that I get to interact with, their passion is infectious. Knowing that I help to make their lives a little bit easier makes me feel fulfilled.”
Meredith Dela Rosa
Sr. Business Development Manager – Northwest
“I am inspired to be working for a forward-thinking company that engages the digital generation by teaching in a way that is more conducive for them. Getting to work with a sharp, compassionate, caring, and fun team is the icing on the cake.”
Dr. Alexander Richards
Content Developer and QA Specialist
Kansas City, MO
“What inspires me about working with Electude is the ability to positively affect change in the organization and in the classroom. As a former teacher, it is rewarding to be given the space to have a positive impact on students’ lives in an industry I love.”
Business Support Manager
“I am inspired by the level of support our amazing team provides to our customers. In return, Electude supports its employees by taking an active role in prioritizing a healthy work-life balance. It’s truly top notch.”
Vernon R Anthony
Director of Marketing
“At Electude, we are sincere about bringing success to the teachers and students we serve. I am continually inspired that we have the confidence to do so in a manner that is modern and in tune with how people today acquire and use knowledge.”
“My inspiration comes from the pride I take in being part of an organization that provides high-quality educational products which make the learning process easier and more effective for students and teachers.”
Product Marketing Operations Manager
“Since joining the Electude team, I am the most inspired when I collaborate with my colleagues. Electude is a global company which means I get to learn from my co-workers located all over the world. I love hearing their ideas and views because it’s always a fresh perspective.”
Customer Success Director
Great Bend, KS
“As a former automotive instructor, I understand the difficulties of teaching and learning in today’s complex automotive systems. I am inspired by Electude’s discovery-based, learn-by-doing approach. I believe it is the most effective way for students to learn.”
San Francisco, CA
“As a kit builder, I find inspiration from my passion for cars and technology and Electude is the perfect cross-section of that. At Electude, I’m fortunate enough to work in automotive technology with people that I would surround myself with outside of work.”